Home Staging, la técnica que mejora las ventas de inmuebles

por | 27 Jul 2017 | News | 0 Comentarios

homestaging

El Home Staging es una técnica de ventas de inmuebles originaria de Estados Unidos que significa “casa puesta en escena” y en España es cada vez más utilizada para mejorar las ventas. El objetivo es acondicionar la vivienda para que se venda lo más rápido posible y al mejor precio.
Para esto, el profesional encargado de aplicarla (Home Stager) resaltará los puntos fuertes y minimizará los puntos débiles de un inmueble. Esto no significa esconder los defectos, sino arreglarlos. Así como tampoco se trata de decorar la casa, sino de convertirla en un lugar neutro y acogedor donde cualquier visitante se sienta cómodo.
La técnica consiste en:

  • Despersonalizar el espacio. En este paso, es necesario quitar los objetos personales de los propietarios, tales como fotografías y elementos decorativos. De esta manera, el lugar será similar al de una exposición y las personas podrán imaginarse viviendo en él.
  • Ordenar cada rincón. Eliminar cajones viejos y estanterías llenas de objetos es vital para dar sensación de amplitud y generar una buena impresión.
  • Despejar las áreas de la casa. Tener conciencia de la dimensión del espacio en relación a los objetos que ahí convergen es fundamental al momento de vender. Por esto, es importante eliminar todo exceso inmobiliario. En el caso de existir alguna habitación en desuso, lo recomendable es convertirla en un área de juegos y esparcimiento.
  • Para resaltar las virtudes del espacio, es necesario realizar una limpieza a profundidad para sacar todo aquello que no le agregue valor al lugar y poder hacerlo más atractivo para habitarlo.
  • Reparar los desperfectos. Mostrar una casa en óptimas condiciones será fundamental para una venta rápida, por lo que reparar los detalles de cada espacio es vital con esta técnica.
  • Organizar el espacio y armonizar. Un Home Stager no es un decorador, sino una persona con visión, por lo que su trabajo será lograr la armonía en los espacios con los utensilios que se tengan. De esta manera, logrará atraer la atención de los compradores y concretar la venta en tiempo récord.

 

Servicios Inmobiliarios de Confianza

Servicios Inmobiliarios de Confianza

IMMOAUGUSTA
Tel.: +34 648 255 943
Mail: info@immoaugusta.com

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Luis Lopez Tremps
Luis Lopez Tremps
20:38 06 Apr 21
En todo momento demostraron ser muy profesionales dejando muy claro todos los pasos a dar para la compra de nuestro... piso y aclarando todos los conceptos y dudas sin que nada quede en el aire . Quedamos muy satisfechos .leer más
Batalelo
Batalelo
12:44 01 Mar 21
Serious people, they sold us two flats in Barcelona and the treatment and management that they did very well. Highly... recommendedleer más
Paula Pérez
Paula Pérez
16:48 25 Jan 21
Excellent attention. Very professional and concerned with every detail.Always available. They make sure everything is... clear leaving nothing to chanceleer más
Pilar Taboada
Pilar Taboada
17:27 21 Dec 20
Incredible treatment and professionalism of the entire Immoaugusta team. Total guarantee that the project is carried... out with total seriousness and always looking out for your interests. Without a doubt the best in the sector !!leer más
Shannon Arena
Shannon Arena
12:05 19 Dec 20
One of the best services they have given me to date and the best of a real estate agency! An impeccable... professionalism, fair and with an authentic and true close and efficient attention. A 10!leer más
Miklos Horn
Miklos Horn
11:42 04 Oct 20
Me and my partner have been trying to buy a flat and secure a mortgage with our banks during which we have been in... touch with many agencies, but none of them being as professional as Immoaugusta.Ignasi, who showed us the flat at the beginning – which we decided to make an offer for – was always available, supported us throughout the process and handled the requests of our lawyer efficiently too. He even went out of his way and pushed for our mortgage request to be evaluated quicker and helped resolve a potential issue with another agency, which was much appreciated. Unfortunately, at the end we were not granted a mortgage and had to request the prepayment to be sent back to us, and again there were no delays and everything went smoothly.We could only recommend this agency for anyone who would like a reliable process, and it is especially nice that no disadvantage comes from not being a native Spanish speaker as we were helped in English (which is needless to say not available by default generally in Barcelona). If there was one thing I would recommend to potential buyers when applying for a mortgage is to make sure they are directly dealing with the banks too, as we had a not-so-pleasant experience when relying on Prohipotecas, a company that was recommended to us by Immoaugusta. Overall though, we would be happy to become customers again as the experience was 10/10leer más
Amelia Aja Fernandez
Amelia Aja Fernandez
14:30 20 Sep 20
The work done by the company Inmoaugusta has been impeccable and I want to add that, after a while of concluding the... commercial relationship, we had some administrative management problems that increased when living outside Barcelona. Despite this, we went to Inmoagusta and the attention received was decisive in resolving the situation. In short, I want to highlight not only his professionalism, but also his human quality. Thank you so much.leer más
Ramon Farré
Ramon Farré
11:30 12 Sep 20
Molt professionals!!!
Enric Fàbregas
Enric Fàbregas
11:26 12 Sep 20
Very positive experience. The situation was twisted but from Immoaugusta they were always by our side helping us to... solve all the obstacles. Great professionals and great people.leer más
Anton Claraso
Anton Claraso
13:08 17 Aug 20
Unbeatable attention and professionalism. They sold me two flats two years apart and they both sold me at the best... price for a week or two. The latter had had him in a street agency near the flat and was there for 6 months with only one visit. It’s been to spend it here and we’ve had 5 visits and we’ve made the sale. Thank you so much !!leer más
victoria mullen
victoria mullen
18:54 13 Feb 20
My partner and I relocated from the UK to Barcelona and found ourselves really struggling as we didn’t speak any... Spanish.We tried a few other estate agencies who weren’t helpful, didn’t care that we couldn’t speak English and couldn’t help arrange viewings on the then limited dates we had to travel to Barcelona.I then found Ignasi and the team. Ignasi was so helpful in translating and arranging viewings that worked with our weekend visits from the uk. Ultimately they helped us find our dream home but not only that but supported us settling into the city with help on local knowledge. Nothing was too much even meeting us at 10pm with the keys when we landed here in Barcelona on a late flight.I would highly recommend Ignasi and the team to anyone looking to rent or buy in the city.leer más
Robert Howe
Robert Howe
21:54 09 Apr 19
My wife and I recently bought a property with the help of Ignasi at Immoaugusta and it proved incredibly... straightforward and took place within a month. Ignasi is very patient and explains the buying process in as much detail as needed. Even now, after buying the property, Immoaugusta continues to assist by recommending tradesmen for our ongoing renovation. Highly recommended.leer más
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